Salesforce Account Engagement

Overview

Salesforce Account Engagement (formerly Pardot) is B2B marketing automation natively built on Salesforce. Email campaigns, engagement studio programs, lead scoring, grading, and ROI reporting align marketing with sales. Einstein AI, dynamic content, and account-based marketing tools help revenue teams generate and nurture pipeline.

Vendor website

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Features

• Email marketing and drip programs
• Engagement Studio automation
• Lead scoring, grading, and nurturing
• Landing pages and form handlers
• Dynamic and personalized content
• Account-based marketing (ABM)
• ROI and lifecycle reporting
• Salesforce CRM native integration
• Einstein AI for engagement insights
• B2B Marketing Analytics dashboards

Pricing

• Growth: $1,250 (per month)

  Core marketing automation for growing B2B teams.

  • Email marketing
  • Engagement programs
  • Lead scoring
  • Landing pages
• Plus: $2,500 (per month)

  Dynamic content and advanced analytics.

  • Dynamic content
  • A/B testing
  • Advanced analytics
  • Email preview
• Advanced: $4,000 (per month)

  AI insights and B2B Marketing Analytics.

  • Einstein AI
  • B2B Marketing Analytics
  • Sandboxes
  • Multiple business units
• Premium: $15,000 (per month)

  Enterprise scale with dedicated support.

  • Dedicated support
  • Custom SLAs
  • Advanced governance
  • Priority routing

Integrations

• Salesforce CRM
• Salesforce Data Cloud
• Slack
• Google Ads
• LinkedIn
• Zoom
• Tableau
• MuleSoft

Deployment

• Cloud, SaaS, Web-Based

Support

• Email
• Phone
• Knowledge Base
• Dedicated Account Manager
• 24/7 Live Support

Languages

• English
• French
• German
• Spanish
• Japanese

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