Vendor: Klaviyo, Inc.
Category: Marketing Automation
Best for: Small business (1–50), Mid-market (51–500), Enterprise (500+)
The B2C CRM for marketing automation and ecommerce.
Overview
Klaviyo is a marketing automation platform built for ecommerce brands. Email, SMS, and mobile push campaigns powered by real-time customer data from Shopify, WooCommerce, and custom stores drive repeat purchases. AI-powered product recommendations, flows, and segmentation turn first-time buyers into loyal customers.
Features
- Email and SMS marketing
- Pre-built ecommerce flows (abandoned cart, welcome)
- Real-time segmentation and RFM analysis
- Product recommendations and dynamic content
- Reviews and loyalty integrations
- A/B testing and send-time optimization
- Customer profiles and predictive analytics
- Mobile push notifications
- Klaviyo AI for content and segments
- Deep Shopify, BigCommerce, and Magento integrations
Pricing
- Free: Free (per month)
Up to 250 contacts and 500 email sends.
- 250 contacts
- 500 email sends
- 150 SMS credits
- Core flows
- Email: From $20 (per month)
Email marketing scaled to your list size.
- Unlimited email sends
- Advanced segmentation
- A/B testing
- Predictive analytics
- Email + SMS: From $35 (per month)
Email and SMS with shared customer profiles.
- Email and SMS
- Mobile push
- Reviews integration
- Customer hub
Integrations
- Shopify
- BigCommerce
- WooCommerce
- Magento
- Salesforce
- Google Ads
- Stripe
Deployment
- Cloud, SaaS, Web-Based
- Mobile — iOS
- Mobile — Android
Support
- Live Chat
- Knowledge Base
- Dedicated Account Manager
Languages
- English
- French
- German
- Spanish
- Portuguese
Alternatives in Marketing Automation
- Adobe Marketo Engage (Grid Score N/A)
- Braze (Grid Score N/A)
- Salesforce Account Engagement (Grid Score N/A)
- HubSpot Marketing Hub (Grid Score N/A)
- Mailchimp (Grid Score N/A)
- Brevo (Grid Score N/A)
- ActiveCampaign (Grid Score N/A)
- Customer.io (Grid Score N/A)