Vendor: Adobe Inc.
Category: Marketing Automation
Best for: Mid-market (51–500), Enterprise (500+)
The leading B2B marketing automation platform.
Overview
Adobe Marketo Engage is enterprise marketing automation for complex B2B buyer journeys. Email, nurture programs, lead scoring, account-based marketing, and revenue cycle analytics help marketing teams partner with sales. Native integration with Adobe Experience Cloud and Salesforce makes Marketo the standard for mid-market and enterprise demand generation.
Features
- Email marketing and nurture programs
- Lead scoring and lifecycle stages
- Account-based marketing (ABM)
- Dynamic content and personalization
- Landing pages and forms
- Revenue cycle analytics and attribution
- Sales insights and CRM sync
- Event and webinar management
- AI-powered predictive content
- Enterprise governance and audit trails
Pricing
- Marketo Select: Contact sales (per month)
Core marketing automation for growing B2B teams.
- Email and nurture
- Lead scoring
- Landing pages
- Salesforce sync
- Marketo Prime: Contact sales (per month)
ABM, advanced analytics, and AI features.
- ABM
- Revenue cycle analytics
- Predictive content
- Dynamic chat
- Marketo Ultimate: Contact sales (per month)
Enterprise scale with Adobe Experience Cloud.
- Adobe Experience Cloud
- Advanced governance
- Dedicated support
- Custom SLAs
Integrations
- Salesforce
- Microsoft Dynamics
- SAP
- Slack
- Zoom
- Google Ads
- Adobe Analytics
Deployment
- Cloud, SaaS, Web-Based
Support
- Phone
- Knowledge Base
- Dedicated Account Manager
- 24/7 Live Support
Languages
- English
- French
- German
- Spanish
- Japanese
Alternatives in Marketing Automation
- Braze (Grid Score N/A)
- Salesforce Account Engagement (Grid Score N/A)
- HubSpot Marketing Hub (Grid Score N/A)
- Mailchimp (Grid Score N/A)
- Brevo (Grid Score N/A)
- ActiveCampaign (Grid Score N/A)
- Customer.io (Grid Score N/A)
- Iterable (Grid Score N/A)