Mailchimp

Mailchimp helps small and mid-sized businesses send email campaigns, build automations, and grow their audience. Drag-and-drop email builder, customer journey…

Vendor: Intuit Mailchimp

Category: Marketing Automation

Best for: Small business (1–50), Mid-market (51–500)

Marketing, automation, and email platform for growing businesses.

Overview

Mailchimp helps small and mid-sized businesses send email campaigns, build automations, and grow their audience. Drag-and-drop email builder, customer journey builder, landing pages, and AI content tools make marketing accessible. CRM, segmentation, and ecommerce integrations connect email to Shopify, WooCommerce, and sales outcomes.

Vendor website

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Features

  • Email campaigns and templates
  • Customer journey automations
  • Audience segmentation and tagging
  • Landing pages and signup forms
  • AI content generator and send-time optimization
  • A/B and multivariate testing
  • CRM and contact management
  • Social media scheduling
  • Ecommerce integrations and product recs
  • Reporting and audience insights

Pricing

  • Free: Free (per month)

    Up to 500 contacts and 1,000 sends/month.

    • 500 contacts
    • Email campaigns
    • Forms
    • Basic templates
  • Essentials: $13 (per month)

    A/B testing and scheduling for growing lists.

    • 5,000 contacts
    • A/B testing
    • Email scheduling
    • 24/7 support
  • Standard: $20 (per month)

    Automations, retargeting, and enhanced analytics.

    • 6,000 contacts
    • Customer journeys
    • Retargeting ads
    • Send-time optimization
  • Premium: $350 (per month)

    Advanced segmentation and phone support.

    • Unlimited contacts
    • Advanced segmentation
    • Phone support
    • Multivariate testing

Integrations

  • Shopify
  • WooCommerce
  • Salesforce
  • Square
  • Stripe
  • Canva
  • WordPress
  • Zapier

Deployment

  • Cloud, SaaS, Web-Based
  • Mobile — iOS
  • Mobile — Android

Support

  • Email
  • Live Chat
  • Knowledge Base
  • Phone

Languages

  • English
  • French
  • German
  • Spanish
  • Portuguese
  • Italian

Alternatives in Marketing Automation

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