Vendor: Intuit Mailchimp
Category: Marketing Automation
Best for: Small business (1–50), Mid-market (51–500)
Marketing, automation, and email platform for growing businesses.
Overview
Mailchimp helps small and mid-sized businesses send email campaigns, build automations, and grow their audience. Drag-and-drop email builder, customer journey builder, landing pages, and AI content tools make marketing accessible. CRM, segmentation, and ecommerce integrations connect email to Shopify, WooCommerce, and sales outcomes.
Features
- Email campaigns and templates
- Customer journey automations
- Audience segmentation and tagging
- Landing pages and signup forms
- AI content generator and send-time optimization
- A/B and multivariate testing
- CRM and contact management
- Social media scheduling
- Ecommerce integrations and product recs
- Reporting and audience insights
Pricing
- Free: Free (per month)
Up to 500 contacts and 1,000 sends/month.
- 500 contacts
- Email campaigns
- Forms
- Basic templates
- Essentials: $13 (per month)
A/B testing and scheduling for growing lists.
- 5,000 contacts
- A/B testing
- Email scheduling
- 24/7 support
- Standard: $20 (per month)
Automations, retargeting, and enhanced analytics.
- 6,000 contacts
- Customer journeys
- Retargeting ads
- Send-time optimization
- Premium: $350 (per month)
Advanced segmentation and phone support.
- Unlimited contacts
- Advanced segmentation
- Phone support
- Multivariate testing
Integrations
- Shopify
- WooCommerce
- Salesforce
- Square
- Stripe
- Canva
- WordPress
- Zapier
Deployment
- Cloud, SaaS, Web-Based
- Mobile — iOS
- Mobile — Android
Support
- Live Chat
- Knowledge Base
- Phone
Languages
- English
- French
- German
- Spanish
- Portuguese
- Italian
Alternatives in Marketing Automation
- Adobe Marketo Engage (Grid Score N/A)
- Braze (Grid Score N/A)
- Salesforce Account Engagement (Grid Score N/A)
- HubSpot Marketing Hub (Grid Score N/A)
- Brevo (Grid Score N/A)
- ActiveCampaign (Grid Score N/A)
- Customer.io (Grid Score N/A)
- Iterable (Grid Score N/A)