Vendor: Braze, Inc.
Category: Marketing Automation
Best for: Mid-market (51–500), Enterprise (500+)
Customer engagement platform for cross-channel marketing.
Overview
Braze is a customer engagement platform that helps brands orchestrate personalized messaging across email, push, in-app, SMS, and web. Real-time data ingestion, Canvas journey orchestration, and AI-powered decisioning deliver relevant experiences at scale. Used by global brands in retail, media, finance, and gaming for lifecycle marketing.
Features
- Cross-channel messaging (email, push, SMS, in-app)
- Canvas visual journey orchestration
- Real-time customer data platform
- AI decisioning and personalization
- Content blocks and dynamic templates
- A/B and multivariate experimentation
- Predictive churn and purchase models
- Audience sync with ad platforms
- Reporting and campaign analytics
- Enterprise security and compliance
Pricing
- Growth: Contact sales (per month)
Cross-channel engagement for growing brands.
- Email and push
- Canvas journeys
- Segmentation
- Basic analytics
- Enterprise: Contact sales (per month)
AI decisioning, experimentation, and data platform.
- AI decisioning
- Predictive models
- CDP
- Advanced experimentation
Integrations
- Salesforce
- Segment
- Snowflake
- Amplitude
- Shopify
- Braze Alloys partners
- Slack
- mParticle
Deployment
- Cloud, SaaS, Web-Based
- Mobile — iOS
- Mobile — Android
Support
- Knowledge Base
- Dedicated Account Manager
- 24/7 Live Support
Languages
- English
- French
- German
- Spanish
- Japanese
Alternatives in Marketing Automation
- Adobe Marketo Engage (Grid Score N/A)
- Salesforce Account Engagement (Grid Score N/A)
- HubSpot Marketing Hub (Grid Score N/A)
- Mailchimp (Grid Score N/A)
- Brevo (Grid Score N/A)
- ActiveCampaign (Grid Score N/A)
- Customer.io (Grid Score N/A)
- Iterable (Grid Score N/A)