Customer.io

Customer.io is a messaging automation platform that sends targeted emails, push notifications, SMS, and in-app messages based on real-time behavioral data.…

Vendor: Peaberry Software, Inc.

Category: Marketing Automation

Best for: Small business (1–50), Mid-market (51–500), Enterprise (500+)

Automated messaging platform for data-driven marketers.

Overview

Customer.io is a messaging automation platform that sends targeted emails, push notifications, SMS, and in-app messages based on real-time behavioral data. Visual workflow builder, liquid templating, and a flexible data model help product-led and SaaS companies onboard users, reduce churn, and drive feature adoption.

Vendor website

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Features

  • Behavioral email and messaging automation
  • Visual workflow builder
  • Push, SMS, and in-app messaging
  • Real-time event and attribute tracking
  • Liquid templating and dynamic content
  • A/B testing and conversion tracking
  • Segmentation and audience filters
  • Data pipelines and reverse ETL
  • Reporting and deliverability tools
  • API-first architecture and webhooks

Pricing

  • Starter: $100 (per month)

    Up to 5,000 profiles with core messaging.

    • 5,000 profiles
    • Email and push
    • Visual workflows
    • Basic reporting
  • Premium: $1,000 (per month)

    SMS, in-app, and advanced segmentation.

    • Unlimited profiles
    • SMS and in-app
    • Advanced segmentation
    • A/B testing
  • Enterprise: Contact sales (per month)

    Dedicated support, SLA, and custom contracts.

    • Dedicated CSM
    • Custom SLA
    • HIPAA
    • Priority support

Integrations

  • Segment
  • Snowflake
  • Stripe
  • Shopify
  • Slack
  • Amplitude
  • Mixpanel
  • Zapier

Deployment

  • Cloud, SaaS, Web-Based

Support

  • Email
  • Live Chat
  • Knowledge Base
  • Dedicated Account Manager

Languages

  • English
  • French
  • German
  • Spanish

Alternatives in Marketing Automation

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