Vendor: ActiveCampaign, LLC
Category: Marketing Automation
Best for: Small business (1–50), Mid-market (51–500), Enterprise (500+)
Customer experience automation for every business.
Overview
ActiveCampaign combines email marketing, marketing automation, CRM, and sales automation in one platform. Visual automation builder, site tracking, lead scoring, and conditional content help businesses nurture leads and retain customers. Over 900 integrations and a built-in CRM make it a popular alternative to stitching together multiple tools.
Features
- Email marketing and newsletters
- Visual automation builder
- CRM with deal pipelines
- Site and event tracking
- Lead scoring and predictive sending
- SMS and WhatsApp messaging
- Landing pages and forms
- Machine learning content recommendations
- Split testing and conditional content
- 900+ integrations including Shopify and Salesforce
Pricing
- Starter: $15 (per month)
Email marketing and site tracking.
- 1 user
- Email marketing
- Marketing automation
- Site tracking
- Plus: $49 (per month)
CRM, automations, and landing pages.
- 3 users
- CRM
- Landing pages
- Lead scoring
- Pro: $79 (per month)
Predictive sending and split automations.
- 5 users
- Predictive sending
- Split automations
- Site messages
- Enterprise: $145 (per month)
Custom reporting and dedicated support.
- Unlimited users
- Custom reporting
- Phone support
- HIPAA
Integrations
- Shopify
- Salesforce
- WordPress
- Stripe
- Slack
- Zapier
- HubSpot
Deployment
- Cloud, SaaS, Web-Based
- Mobile — iOS
- Mobile — Android
Support
- Live Chat
- Knowledge Base
- Phone
Languages
- English
- French
- German
- Spanish
- Portuguese
- Italian
Alternatives in Marketing Automation
- Adobe Marketo Engage (Grid Score N/A)
- Braze (Grid Score N/A)
- Salesforce Account Engagement (Grid Score N/A)
- HubSpot Marketing Hub (Grid Score N/A)
- Mailchimp (Grid Score N/A)
- Brevo (Grid Score N/A)
- Customer.io (Grid Score N/A)
- Iterable (Grid Score N/A)