Vendor: Iterable, Inc.
Category: Marketing Automation
Best for: Mid-market (51–500), Enterprise (500+)
AI-powered customer communication platform.
Overview
Iterable is a cross-channel marketing platform for growth, lifecycle, and loyalty teams. Email, SMS, push, in-app, and web messaging powered by AI optimization and a flexible data model help brands personalize at scale. Workflow Studio, experiments, and catalog collections support retail, fintech, and subscription businesses.
Features
- Cross-channel campaigns (email, SMS, push, in-app)
- Workflow Studio journey builder
- AI-powered send-time and channel optimization
- Dynamic content and catalog collections
- Experiments and holdout groups
- Real-time segmentation and audiences
- Brand affinity and predictive goals
- Data feeds and custom events
- Reporting and funnel analytics
- Enterprise security and HIPAA compliance
Pricing
- Growth: Contact sales (per month)
Cross-channel messaging for scaling brands.
- Email and push
- Workflow Studio
- Segmentation
- Basic AI
- Enterprise: Contact sales (per month)
Advanced AI, experiments, and data platform.
- AI optimization
- Catalog collections
- HIPAA
- Dedicated CSM
Integrations
- Segment
- Snowflake
- Shopify
- Salesforce
- Amplitude
- Braze partners
- Slack
- mParticle
Deployment
- Cloud, SaaS, Web-Based
Support
- Knowledge Base
- Dedicated Account Manager
- 24/7 Live Support
Languages
- English
- French
- German
- Spanish
Alternatives in Marketing Automation
- Adobe Marketo Engage (Grid Score N/A)
- Braze (Grid Score N/A)
- Salesforce Account Engagement (Grid Score N/A)
- HubSpot Marketing Hub (Grid Score N/A)
- Mailchimp (Grid Score N/A)
- Brevo (Grid Score N/A)
- ActiveCampaign (Grid Score N/A)
- Customer.io (Grid Score N/A)