Side-by-side comparison of ActiveCampaign, Adobe Marketo Engage on Grid1x.
| Attribute | ActiveCampaign ActiveCampaign, LLC | Adobe Marketo Engage Adobe Inc. |
|---|---|---|
| Grid Score | N/A | N/A |
| Reviews | 0 reviews | 0 reviews |
| Best for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Pricing | Starter: $15 per month · Plus: $49 per month · Pro: $79 per month | Marketo Select: $Contact sales per month · Marketo Prime: $Contact sales per month · Marketo Ultimate: $Contact sales per month |
| Email marketing and newsletters | Yes | - |
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Site and event tracking | Yes | - |
| Lead scoring and predictive sending | Yes | - |
| SMS and WhatsApp messaging | Yes | - |
| Landing pages and forms | Yes | Yes |
| Machine learning content recommendations | Yes | - |
| Split testing and conditional content | Yes | - |
| 900+ integrations including Shopify and Salesforce | Yes | - |
| Email marketing and nurture programs | - | Yes |
| Lead scoring and lifecycle stages | - | Yes |
| Account-based marketing (ABM) | - | Yes |
| Dynamic content and personalization | - | Yes |
| Revenue cycle analytics and attribution | - | Yes |
| Sales insights and CRM sync | - | Yes |
| Event and webinar management | - | Yes |
| AI-powered predictive content | - | Yes |
| Enterprise governance and audit trails | - | Yes |
ActiveCampaign
Customer experience automation for every business.
ActiveCampaign combines email marketing, marketing automation, CRM, and sales automation in one platform. Visual automation builder, site tracking, lead scoring, and conditional content help businesses nurture leads and retain customers. Over 900 integrations and a built-in CRM make it a popular alternative to stitching together multiple tools.
Adobe Marketo Engage
The leading B2B marketing automation platform.
Adobe Marketo Engage is enterprise marketing automation for complex B2B buyer journeys. Email, nurture programs, lead scoring, account-based marketing, and revenue cycle analytics help marketing teams partner with sales. Native integration with Adobe Experience Cloud and Salesforce makes Marketo the standard for mid-market and enterprise demand generation.