Side-by-side comparison of ActiveCampaign, Braze on Grid1x.
| Attribute | ActiveCampaign ActiveCampaign, LLC | Braze Braze, Inc. |
|---|---|---|
| Grid Score | N/A | N/A |
| Reviews | 0 reviews | 0 reviews |
| Best for | Small business, Mid-market, Enterprise | Mid-market, Enterprise |
| Pricing | Starter: $15 per month · Plus: $49 per month · Pro: $79 per month | Growth: $Contact sales per month · Enterprise: $Contact sales per month |
| Email marketing and newsletters | Yes | - |
| Visual automation builder | Yes | - |
| CRM with deal pipelines | Yes | - |
| Site and event tracking | Yes | - |
| Lead scoring and predictive sending | Yes | - |
| SMS and WhatsApp messaging | Yes | - |
| Landing pages and forms | Yes | - |
| Machine learning content recommendations | Yes | - |
| Split testing and conditional content | Yes | - |
| 900+ integrations including Shopify and Salesforce | Yes | - |
| Cross-channel messaging (email, push, SMS, in-app) | - | Yes |
| Canvas visual journey orchestration | - | Yes |
| Real-time customer data platform | - | Yes |
| AI decisioning and personalization | - | Yes |
| Content blocks and dynamic templates | - | Yes |
| A/B and multivariate experimentation | - | Yes |
| Predictive churn and purchase models | - | Yes |
| Audience sync with ad platforms | - | Yes |
| Reporting and campaign analytics | - | Yes |
| Enterprise security and compliance | - | Yes |
ActiveCampaign
Customer experience automation for every business.
ActiveCampaign combines email marketing, marketing automation, CRM, and sales automation in one platform. Visual automation builder, site tracking, lead scoring, and conditional content help businesses nurture leads and retain customers. Over 900 integrations and a built-in CRM make it a popular alternative to stitching together multiple tools.
Braze
Customer engagement platform for cross-channel marketing.
Braze is a customer engagement platform that helps brands orchestrate personalized messaging across email, push, in-app, SMS, and web. Real-time data ingestion, Canvas journey orchestration, and AI-powered decisioning deliver relevant experiences at scale. Used by global brands in retail, media, finance, and gaming for lifecycle marketing.