Semrush

Semrush is an all-in-one digital marketing toolkit for SEO, content, advertising, social media, and competitive research. Keyword research, site audits, rank…

Vendor: Semrush Holdings, Inc.

Category: SEO Tools

Best for: Small business (1–50), Mid-market (51–500), Enterprise (500+)

Online visibility management and content marketing platform.

Overview

Semrush is an all-in-one digital marketing toolkit for SEO, content, advertising, social media, and competitive research. Keyword research, site audits, rank tracking, and backlink analysis help teams grow organic traffic while PPC and social tools optimize paid campaigns. Used by 10 million marketers and 30% of Fortune 500 companies.

Vendor website

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Features

  • Keyword research and gap analysis
  • Site audit and technical SEO
  • Position tracking and SERP features
  • Backlink analytics and link building
  • Competitive intelligence and traffic insights
  • Content marketing and SEO writing assistant
  • Local SEO and listing management
  • PPC keyword and ad research
  • Social media management and analytics
  • Custom reports and API access

Pricing

  • Pro: $139.95 (per month)

    Core SEO and competitive research.

    • 5 projects
    • 500 keywords
    • Site audit
    • Competitive analysis
  • Guru: $249.95 (per month)

    Content marketing and historical data.

    • 15 projects
    • Content marketing toolkit
    • Historical data
    • Branded reports
  • Business: $499.95 (per month)

    API, extended limits, and share of voice.

    • 40 projects
    • API access
    • Share of voice
    • Extended limits

Integrations

  • Google Analytics
  • Google Search Console
  • Google Ads
  • WordPress
  • Shopify
  • HubSpot
  • Slack
  • Zapier

Deployment

  • Cloud, SaaS, Web-Based
  • Mobile — iOS
  • Mobile — Android

Support

  • Email
  • Live Chat
  • Knowledge Base
  • Phone

Languages

  • English
  • French
  • German
  • Spanish
  • Portuguese
  • Italian

Alternatives in SEO Tools

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