Mixpanel

Mixpanel tracks user interactions to measure engagement and optimize products. Event-based analytics, funnels, and cohorts help teams build better experiences…

Vendor: Mixpanel, Inc.

Category: Product Analytics

Best for: Small business (1–50), Mid-market (51–500), Enterprise (500+)

Powerful product analytics for everyone.

Overview

Mixpanel tracks user interactions to measure engagement and optimize products. Event-based analytics, funnels, and cohorts help teams build better experiences with data.

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Features

  • Mixpanel core platform
  • Workflow automation
  • Reporting and dashboards
  • Role-based permissions
  • API and integrations
  • Mobile access
  • Audit logs
  • SSO and security controls
  • Custom fields and templates
  • Dedicated onboarding resources

Pricing

  • Free: Free (per month)

    Get started with Mixpanel.

    • Core features
    • Community support
    • Standard security
  • Starter: $29 (per month)

    Essential Mixpanel for small teams.

    • Core workflows
    • Integrations
    • Email support
    • Reporting
  • Professional: $99 (per month)

    Advanced features for growing organizations.

    • Advanced automation
    • SSO
    • API access
    • Priority support
  • Enterprise: Contact sales (per month)

    Enterprise security, governance, and dedicated support.

    • Dedicated CSM
    • Custom SLAs
    • Advanced security
    • Audit logs

Integrations

  • Salesforce
  • Slack
  • Microsoft 365
  • Google Workspace
  • Zapier
  • HubSpot
  • Stripe
  • Workday

Deployment

  • Cloud, SaaS, Web-Based
  • Mobile — iOS
  • Mobile — Android

Support

  • Email
  • Knowledge Base
  • Live Chat

Languages

  • English
  • French
  • German
  • Spanish

Alternatives in Product Analytics

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